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The Good, the Bad, and the Unspoken

The mission statement as a "must-do" marketing exercise versus the company's raison d'etre

BCLA 2014 - Business sessions

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BCLA 2014 - Business sessions

The British Contact Lens Association (BCLA) conference, running this year from June 6-9, is one of the largest and most prestigious in the world. This year, the business session will be chaired by Ross, and will feature talks from a prestigious cast of speakers on money, pricing, membership schemes, e-commerce and building contact lens business. Money - the Oil in the Machine Pricing Strategy and Implementation Redressing the Balance - Contact Lens Prescribing via Patient Me

ANVC Congress - Holland

Show me the money!

Ross Grant will present salient aspects of contact lens business practice, with a focus on the financial elements. Where: ANVC Congress, Holland When: March 17, 11:00 - 12:30 Find out more: http://www.ncc2014.nl/programma/

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